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Cross-border e-commerce growth momentum into the "intensive farming" phase


Since 2020, China's foreign trade imports and exports continue to improve. According to customs statistics, China's cross-border e-commerce imports and exports of 1.69 trillion yuan in 2020, an increase of 31.1. Cross-border e-commerce is becoming an important force to stabilize foreign trade, more than ten thousand traditional foreign trade enterprises touch the net, improve quality and efficiency, cross-border e-commerce has become the first choice for enterprises to carry out international trade and the vanguard of foreign trade innovation and development.

"Made in China" Demand Rising"

Our cross-border e-commerce exports will reach 1.3 billion yuan in 2020 and 1.6 billion yuan in 2021." The head of Zhejiang International Trade Co., Ltd. said the company began to enter the field of cross-border e-commerce in 2014 and began to export cross-border e-commerce in 2018, maintaining a high growth rate of more than 50 percent in recent years.

This is just an example of the development of cross-border e-commerce enterprises in China. Li Kuiwen, a spokesman for the General Administration of Customs and director of the Department of Statistics and Analysis, said that as a new form of trade, cross-border e-commerce during the epidemic prevention period of import and export trade has shown signs of not falling but rising. In 2020, China's cross-border e-commerce import and export scale reached 1.69 trillion yuan, a strong increase of 31.1 yuan, of which exports 1.12 trillion yuan, an increase of 40.1, all indicators reached a new high.
At present, global consumers are actively or passively moving consumer behavior online, and cross-border e-commerce platforms have become an important channel for consumer procurement. Affected by the epidemic, many overseas factories are in a semi-stop state, overseas consumers' demand for "made in China" is rising, and electronic products, daily necessities and so on are favored by overseas consumers. Customs data show that China exported 2.51 trillion yuan of "home economy" products such as notebook computers in 2020, an increase of 8.5 percent.
For the change of overseas consumer demand, Chinese sellers respond quickly, take advantage of the maturity and integrity of domestic manufacturing supply chain, adjust their own products flexibly, and realize the growth against the trend. "We have a factory next door that produces household lamps. During the epidemic, they began to produce ultraviolet disinfection lamps, which were sold particularly well overseas ." Zhongshan City, a led manufacturer said.

Yang Jun, the head of Amazon's global store-buying Asia-Pacific seller development, was deeply impressed :" During the epidemic prevention period, many sellers opened up many new business opportunities ." She pointed out that the outbreak of home isolation created new demand, in addition to medical supplies, including Bluetooth headphones, webcams, lifting tables, office chairs and other remote office categories have significantly increased.

"Overseas warehouse" greatly saves cost

"The epidemic poses a great challenge to us ." Since the outbreak of the epidemic, the number of international, cross-border e-commerce has encountered problems such as slow logistics distribution, rising costs, return and exchange of goods and customs clearance.

In this case, the state issued a series of good policies to cross-border e-commerce platforms and businesses injected a "strong needle ". By 2020, China's cooperation with 22 countries "Silk Road e-commerce" continued to deepen, and the results of bilateral cooperation accelerated to the ground. The General Administration of Customs added "9710"9810" cross-border e-commerce b2b export trade to promote customs clearance. At present, many cross-border e-commerce comprehensive test areas are continuing to promote cross-border payment, e-commerce platform, logistics companies and other industrial chain policy measures.

Overseas warehouse model has become a new choice for many cross-border enterprises. "Logistics prescription has been achieved from 25 to 30 working days or even a month and a half, To seven days, to three days, and to one day; Distinguish between other logistics channels, Overseas warehouse helps us save 20% of the logistics cost; While the damage rate is reduced, The buyer service experience and the shop high praise rate rises sharply ." Dunhuang net outdoor cycling supplies seller roy introduction, By 2020, Overseas warehouse accounts for 80% of the company, Layout overseas warehouse product performance sales increased more than three times.

The epidemic has accelerated the trend of digital new foreign trade, technological innovation for export. For example, Alibaba International Station through online exhibitions, audio and video negotiations and other models, as well as intelligent translation, customs declaration, logistics, tax rebate and other services to close the transnational distance between buyers and sellers. "We want to solve the problem of accurate business orders, but also to ensure international transport, cross-border payments and other links smooth ." Alibaba International Station General Manager Zhang Kuo said.
Step into the stage of intensive farming and fine farming

"Chinese goods are not only good and cheap, product design is also excellent, many technology products are easy to use ." An overseas consumer who often buys Chinese products exclaims.

With the continuous development of export cross-border e-commerce, more and more Chinese goods go overseas, and the demand of global consumers is also escalating. After rapid growth, savage growth and capacity adjustment, China's export cross-border e-commerce industry ushered in a new stage of inventory improvement and steady operation.

Amazon recently released the "New format to the new normal ——2020 China's export cross-border e-commerce trend report ", summed up the five major trends in the development of China's export cross-border e-commerce: sellers more diverse regions and types, global layout accelerated, brand awareness enhanced, product innovation accelerated, response capacity upgrade.

China's export cross-border e-commerce industry and sellers have gone from "savage growth" to "intensive farming" evolution. Exporting cross-border e-commerce has become an important support force for China's foreign trade, and is becoming a new normal for foreign trade from' new business'." Dai Netherfield, Amazon's global vice president and Asia-Pacific head of Amazon's global store, said Chinese sellers should have a global perspective and local thinking when doing global business.

Dai believes that on the one hand, diversified development can create a better development foundation for the future. In addition to developing mature markets such as the United States, Europe and Japan, Chinese sellers can also further enter many emerging markets, such as Australia and Singapore. On the other hand, Chinese sellers need to understand what the needs of local consumers are, take consumers as a starting point, do a good job of product differentiation design, better serve the needs of local consumers, and also understand the different trade regulations and product regulations of various countries, and obtain healthier and more lasting operations on the basis of compliance.



From: China Trade News Network

Contributor: Iris

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